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Learn | Execute | Grow

Make coaching a lever for change within organizations


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The masterclass in Business Coaching is aimed at developing coaching approaches, knowledge, skills and techniques with an application focus within organizational contexts, to become a professional coach or to evolve the managerial approach in the company.

Key facts

Mode : online where each course is characterized by didactic modules for individual study, virtual classroom and 1 to 1 video-sessions with teachers

Duration : 3  months for a total of 51 hours of training

Start : Saturday 11 September 2021

Formal outcome: Business Coach Bonsay Certificate - Professional Level (Bonsay is a community of coaches operating in the field of coaching in organizations)

Opportunity : join the Bonsay community to start collaborating on corporate coaching projects


The Masterclass offers tools, methodologies and practices to apply coaching in business contexts and to better manage current challenges in the people development field.

3 strategic learning areas, 6 virtual classrooms (4 hours on Saturday morning) and 6 e-learning modules aimed at developing a broad vision on coaching, from its origins to how today it can bring value by effectively navigating the  complexity that organizations are currently experiencing.

The reference maps of coaching
  • Origins, correct mindset and skills of the coach: the reference principles, types of coaching, remote coaching, the art of listening, understanding and asking

  • Coaching models and approaches: GROW model and other reference models, short problem-centered approach, short solution-centered approach, narrative approach, NLP, transactional analysis


Coaching in organizations
  • Coaching in people development systems: positioning with respect to other HR processes

  • The business coaching process: preparation, session management and closing

  • Critical success factors:  resistance to change, limiting beliefs, organizational context

  • Leading by Coaching: coaching as a style of leadership and to orient organizational culture

Application techniques
  • The tools of the coach and the action plan: the use of silence, empathy, language imperfections, action plans between one session and another

  • Application techniques and exercises to use with the coachee: the best techniques to use during a session to facilitate the reflection of the coachee 

Educational objectives of the Masterclass

  • Develop knowledge about the elements characterizing coaching , in terms of approaches, methodologies and practices

  • Develop skills on how to introduce coaching processes within corporate HR systems  

  • Develop innovative skills on coaching, especially in relation to remote intervention and how to develop organizational agility thanks to the coaching approach

  • Possess a good command of the main reference models at the base of coaching , to act the role of business coach in an effective and personalized way with respect to the context of the intervention

  • Being able to carry out coaching paths bringing value also to managerial level professionals and to "strong personalities" present in the company realities

  • Manage the coaching process by effectively interfacing with all the actors involved, including the coachee manager, the company client and the reference HR

  • Develop your leadership and your role as a change agent

  • Strengthen the wealth of techniques available to a coach with consolidated experience

Who is the Masterclass for?

  • Professionals who want to develop business coaching skills to be applied in companies

  • Managers who want to develop leadership skills based on the coaching approach

  • HR managers who want to spread the principles of coaching in their organization

Participation procedure

You can participate in the Masterclass through the Bonsay eLearning platform

For each of the 6 modules you can:

Access the individual modules of the course characterized by texts, videos, exercises and insights

Participate in a 4-hour virtual class-room with the teachers of the course


Access the exclusive community for course participants where you can interact with teachers

Create one-to-one mentoring video sessions with the course teachers

(Premium Access)

The Masterclass in numbers

  • The duration of the Masterclass is 3 months

  • 6 months the possibility of accessing the platform to review the contents as much as you want

  • 51 hours  overall learning experiences online

    • 24 hours of virtual classroom , lasting 4 hours each, of which 18 of theories and 6 of exercises

    • 12 hours of asynchronous training in 6 eLearning modules lasting 2 hours each

    • 15 hours of individual study and coaching simulations between participants

  • 6 modules on the main models related to coaching, on its application in the corporate world and on specific techniques to be used in the course of the sections  

  • 4 1 to 1 video mentoring sessions with teachers to explore topics of your choice (premium participation)

Discover in the videos some contents that you will find in the masterclass

How to spread coaching in organizations

Il coaching in azienda v2 14.09.22
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